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Real estate · Sign and listing calls

Sign calls and listing calls, answered from your listing sheet

A buyer who calls the number on your sign is standing in front of the house. Your AI virtual receptionist answers from the listing sheet you approve, finds out whether they’re a buyer, a buyer’s agent or a neighbour, and sends the listing agent a hot lead before the caller drives away.

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Who calls a sign, told apart in one question

“Are you working with an agent?” sorts most sign calls. Each answer ends differently.

Someone calls the number on the sign or the listing. The greeting says it’s an AI and that the call is recorded, then it asks which property.

  1. Buyer, no agent What are they asking for 18 Brook Lane?
    Your virtual receptionistGives the listing facts, then asks about pre-approval and timing.
    The call endsA hot lead, and a showing request
    Your team receivesA lead email to the listing agent at once.
  2. Buyer with an agent My agent is Sam at Northside Realty. Can I see it?
    Your virtual receptionistAnswers the listing facts and takes their agent’s name.
    The call endsTheir agent is told to request the showing
    Your team receivesAn email noting the buyer and their agent.
  3. Buyer’s agent I have clients who want to see it Thursday.
    Your virtual receptionistTakes the agent, brokerage and times.
    The call endsA showing request, or put through
    Your team receivesThe request, ready to confirm with the seller.Showing requests
  4. Neighbour Just curious what it’s listed for. We might sell too.
    Your virtual receptionistGives the listed price, then asks about their own plans.
    The call endsA seller lead, if they’re thinking of it
    Your team receivesA valuation lead for the agent.
  5. Offer or question about offers Are there any offers on it yet?
    Your virtual receptionistGives nothing about offers. Takes the caller’s details.
    The call endsPut through, or a message for the listing agent
    Your team receivesAn email headed Offers, for the agent to answer.

What the listing sheet answers, and what it doesn’t

Callers ask the same few things about every listing. Put them on the sheet, and the answer is the same for everyone, at any hour.

Listing details a virtual receptionist answers and questions left to the agent
Callers ask aboutAnswered from the sheetLeft to the agent
PriceThe listed priceWhether the price is flexible
The homeBedrooms, bathrooms, size, parking, what’s includedCondition, repairs and disclosures
CostsProperty taxes, condo or HOA feesWhat the seller would accept
Seeing itOpen house times; how showings are bookedConfirming a showing with the seller
OffersNothingWhether there are offers, and when they’re reviewed
The areaFacts about the home and lotNothing about who lives nearby: official sources for schools and safety

A listing sheet your agent can answer from

One block of text per listing, in step 9, Business rules, or one document for all your listings. The last line matters most: it tells the agent which questions to pass on.

Update it the day anything changes, such as a price drop or a new open house.

Listing sheet (example)

Listing: 42 Elm Street
Status: for sale. Listing agent: Dana Brooks.
Price: $689,000. Bedrooms: 3. Bathrooms: 2. About 1,650 square feet.
Property taxes: about $6,200 a year. Parking: single garage and driveway.
Included: fridge, stove, dishwasher, washer and dryer.
Open house: Saturday 2 to 4 p.m.
Showings: by request; the listing agent confirms each one with the seller.
Questions only the agent answers: offers, price flexibility, disclosures, why the seller is moving.

A buyer’s agent asks about offers

The question is a fair one, and the answer belongs to the listing agent and the seller. The virtual receptionist says so, and makes sure the agent calls back with the details.

Sample call · Harbourview Realty (example brokerage)
  1. AI receptionistThanks for calling Harbourview Realty. I’m an AI assistant. This call is recorded and transcribed so we can handle your request. How can I help you today?
  2. CallerHi, I’m Sam Ortiz with Northside Realty. My clients want to see 18 Brook Lane. Are there any offers on it yet?
  3. AI receptionistQuestions about offers go to the listing agent, Dana Brooks, so I can’t answer that, but I’ll make sure she knows you asked. When would your clients like to see it?
  4. CallerThursday after 5, if possible.
  5. AI receptionistI’ll send Dana your request for Thursday after 5. She’ll confirm with the seller and call you. What’s the best number to reach you?

Build it yourself

Build your listing line

The settings in the 365vox portal for sign and listing calls.

You set all of this yourself in the 365vox portal, on the Customize screen. Everything saves as you type; then you submit, test the agent with a real call and activate it.

Customize · your agent

  1. Step 3, Questions to askAdd Which property are you calling about?, Are you working with an agent? and Are you pre-approved for a mortgage?
  2. Step 4, Forward to a personThe agent on duty, for other agents with offers.
  3. Step 8, Call notificationsEvery listing agent’s email; the lead names the right one at the top.
  4. Step 9, Business rulesA listing sheet for each listing, like the one above, with the questions the agent answers.
  5. Step 10, Things your agent will never doAdd Never say whether there are offers and Never say whether the price is flexible.

Illustrative example

A brokerage with 40 active listings

Every sign carries the office number. In the evening and at weekends, calls go to a voicemail box the agents check the next morning.

  • Every sign call answered from that listing’s sheet
  • Buyers, buyer’s agents and neighbours told apart on the call
  • Hot leads and showing requests emailed to the listing agent at once
  • Offers and price questions left to the agents

The numbers, worked out

Sign and listing calls a month
152
Minutes
379
Per listing, per month
$7
365vox for those calls$284/mo

Illustrative example, not a 365vox customer result. Assumptions: 35 calls a week across 40 listings (4.33 weeks a month), 2.5 minutes a call at $0.75.

Comparing virtual receptionist services?

Live answering services usually sell monthly plans of minutes or calls. 365vox is an AI virtual receptionist that answers forwarded calls on the first ring, day and night, follows your approved answers and costs $0.75 a minute, billed by the second, with no plan.

The virtual receptionist, minus the call center

Sign and listing call FAQs

What is a listing hotline?
One number on every sign and listing that answers around the clock. With 365vox, it answers from each listing’s approved details and sends every lead to the listing agent at once.
Can one number cover all our listings?
Yes. It asks which property the caller means and answers from that listing’s sheet. The lead email names the listing agent at the top.
How does it tell a buyer from a buyer’s agent?
It asks whether they’re working with an agent, and buyer’s agents usually say so first. Each gets a different ending: a hot lead, or a showing request.
Will it tell callers whether there are offers?
No. Offers, and whether the price is flexible, are for the listing agent and the seller. It takes the caller’s details so the agent can call back.
What happens when a listing sells or the price changes?
Update the listing sheet in the portal. Until you do, it answers from the old one, so keep sheets current the day anything changes.
Can it answer questions about the neighbourhood?
Only facts about the home and lot. For schools and safety it points callers to official sources, and it never describes who lives nearby.
Do neighbours who call become leads?
Often. It gives the listed price and asks whether they’re thinking of selling. If they are, the agent gets a valuation lead.
What does a sign call cost?
$0.75 a conversation minute, billed by the second. A 2.5-minute sign call costs about $1.88, with no per-listing fee.

Every sign call answered, from the sheet you approve.

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